Learn about how the University of Central Arkansas uses their Digital Asset Management system to leverage their marketing and branding efforts and how they planned a highly successful DAM launch and user engagement plan. This webinar goes over how this process has led to a wildly successful reception and adoption and how it can be replicated at your institution. 

Kimberly shares details of the process including:

• Making a case for funds at the executive level
• Building consensus across campus
• Implementing a successful engagement plan for users 
• Using a DAM to leverage your existing branding efforts

Watch the webinar recording today!

About Kimberly:

Kimberly Klotz is an art director and designer who works at the University of Central Arkansas to develop and design visual branding materials. 

 With more than a decade's worth of experience in university marketing and branding under her belt, Kimberly knows the role branding plays in telling the story of an institution. She also knows the branding and marketing challenges in today's higher education climate. 

Kimberly has worked on numerous marketing initiatives. Currently, she works with UCA Admissions and various stakeholders across campus to grow and elevate branding efforts. In addition to art direction and design, Kimberly designs and runs a campus-wide training initiative on communication and branding. She also serves as the administrator for BEARShare, the campus DAM system.

Kimberly is an experienced project manager and designer who has won CASE awards, as well as held leadership positions in state-wide higher education nonprofit and university governess councils.

Before becoming an art director, Kimberly worked in higher education event marketing and marketing in the adult learner community. 

Kimberly holds a Master of Science in Instructional Technology from the University of Central Arkansas.