January 10, 2008

Equilibrium MediaRich CORE Platform Now Integrates With NetXposure Digital Asset Management System

San Francisco, CA, MacWorld, January 10, 2008 – Equilibrium the leading provider of automated media production and delivery solutions for the desktop, workgroup and enterprise and NetXposure (http://netx.net/), a leading provider of Digital Asset Management (DAM) solutions, announced Equilibrium’s MediaRich CORE platform for on-demand image and video processing and deployment can now be fully integrated in NETXPOSURE 5, from NetXposure, to enhance graphics and video processing performance. This combination will power the next generation of on-demand imaging, visualization and video to meet the expanding needs of NetXposure customers. This combined solution is being demonstrated at Macworld Expo at NetXposure’s booth S-432. Equilibrium will be demonstrating new on-demand video functionality at booth S-638.

The MediaRich Server is a robust, high volume, enterprise class, massively scalable, fault-tolerant, image and video processing engine for dynamic deployment and integration into web, Digital Asset Management (DAM), Media Asset Management (MAM) and Content Management Systems (CMS). It offers an unparalleled level of granular control for any image or video processing and transcoding, auto-post production, auto-assembly, enabling just-in-time delivery of media of any size or format to virtually any website or device. MediaRich streamlines production workflow, complementing existing technologies while reducing costs and accelerating time-to-market for publishing rich visual content.

NETXPOSURE 5 is a radically new enterprise digital asset management system that combines the flexibility of the Web with the responsiveness of the desktop. Re-architected as a rich Internet application utilizing Adobe AIR and Adobe Flex technologies, NETXPOSURE 5 delivers an intuitively expressive user experience that runs identically in all major browsers and operating systems. It also provides real-time, seamless interactivity with digital assets from virtually any application, including built-in integration with Adobe Creative Suite 3. NETXPOSURE 5 helps streamline the creation, management and delivery of marketing assets and brand imagery while providing the rich user experience that today’s marketing and creative professionals expect.

“Our customers at NetXposure were looking for large media file support and state-of-the-art visualization technology. The MediaRich CORE Platform is a great choice for organizations looking for exceptional processing power and speed,” said Jason Wehling, vice president of Technology at NetXposure.

“Equilibrium’s customers are often seeking a turnkey ASP/Scalable DAM system with batch processing, self service media requests, high quality visualization of any media file and cross platform browser based compatibility. We are pleased to be able to send customers to NetXposure as a result of this arrangement,” said Sean Barger, CEO Equilibrium.

About NetXposure
NetXposure makes software products that empower organizations to efficiently create, manage, distribute and market digital content. Founded in 1995, NetXposure is headquartered in Portland, Oregon with offices in Tokyo, Japan, Bangalore, India and London, England. For more information on NetXposure’s products and services visit, http://netx.net/ or call +1.503.499.4342.

About Equilibrium
Equilibrium, the world leader in media processing since 1992 when it released the first automated graphics processing software, DeBabelizer, now leads the monetization of the next-generation Internet revolutions: music, video and mobile. Equilibrium offers its powerful solutions to the desktop, workgroup, enterprise and web-server, delivering the same core technology for cross-platform interoperability and integration virtually anywhere. To learn more about Equilibrium, visit http://www.equilibrium.com/ or call +1.415.332.4343.

©2007 Automated Media Processing Solutions, Inc. d/b/a Equilibrium. All rights reserved. Equilibrium, MediaRich and DeBabelizer are trademarks of Equilibrium. NetXposure and Image Portal are registered trademarks of NetXposure, Inc. All other company, product or service names mentioned herein are trademarks or registered trademarks of their respective owners.

Press Contact:
Frank Colin
+1 415-332-4343
fcolin (at) equilibrium (dot) com