PORTLAND, OR – May 5, 2000 –
Macromedia, one of five Flash Forward 2000 Gold Sponsors, has asked Portland-based NetXposure to demonstrate the dynamic graphics capabilities of Macromedia’s new product, Generator 2 Enterprise Edition, at the New York Flash Forward conference at the Hammerstein Ballroom on July 24-26.
Flash Forward is a bi-annual conference and exposition featuring creative and technical presentations, keynotes, panels and showcases of software products and solutions that employ the Macromedia SWF (small web format) file format. Flash is the industry standard for creating high-impact, vector-based web graphics to display motion, sound, and interactivity. Currently, more than 90% of web browsers can view Flash content.
NetXposure’s presentation will showcase the joesoutdoors.com website, the first e-commerce website to debut Generator 2 Enterprise Edition. Joesoutdoors.com is an all-Flash site using Generator as a core technology. Teh site takes advantage of many Generator features, including caching, list objects, off-line image generation, and gives joesoutdoors.com staff unprecedented control over site content.
NetXposure is a web professional services company founded in 1995 specializing in end-to-end Internet solutions for retail, entertainment, and business-to-business clients. As the first of five premier Macromedia partners, NetXposure is a recognized expert in the implementation of personalized, dynamic web solutions using Flash and Generator. NetXposure’s services include web design, consulting, custom software development and implementation, database development, and application hosting.
In addition to its Portland headquarters, NetXposure has offices in San Francisco, Los Angeles, and Tokyo. Clients include ZDNet, Macromedia, Cisco, US Bank, and Salomon North America.
Macromedia is the leader in web authoring and graphics software, and has pioneered the development of widely-adopted web development products such as Flash, Dreamweaver, and Fireworks. Generator 2 Enterprise Edition, which was released on June 1, is Macromedia’s contribution to the server-side software market. Generator empowers web developers to deliver fresh, dynamic graphic content via templates drawing information from a data source.