July 3, 2017

Travel Alberta

See our most recent Travel Alberta case study here.

Learn about how NetX works within the travel and tourism industry here.

The Challenge

In the travel industry, images and video are vital. For anyone who creates travel-related content, there is a constant hunt to find good contextual media, with usage rights. Journalists, ad agencies, TV producers, writers, and travel marketers are highly dependent on visual elements to compliment their travel pieces. However, locating those high-quality procurable assets can be tedious.


Travel and tourism organizations are often content creators, investing in production of high-quality, region-specific imagery created for broadcasters, publishers, media, etc. Coming from the content “supply side”, teams at these organizations are tasked with transcoding this content into appropriate formats and device derivatives, and finally, with management and distribution of the approved files.


This collection of digital media are a travel organization’s “brand assets”, and as such, demand the balance of protection and distribution well known to any consumer brand. Content producers in the travel industry face a Digital Asset Management challenge, with requirements around three key areas.


1 – Media transcoding for the appropriate device, format, and medium.

2 – Web-based “Findability”, with intuitive search terms known to their user base.

3 – Powerful user management: media request / approval system, usage tracking, and detailed access control options.


For Travel Alberta, a government agency tasked with promoting travel within the Alberta province, these are three key areas of focus. Managing photo and video access is a large endeavor for this award-winning agency. Travel Albert’s objective is to enable content producers to feature Alberta as a destination, with high-quality content, whenever possible. When it began the search for a new DAM, its goal was to create a system that would allow internal staff to easily manage original source media and create associated derivatives, while coordinating user and group access to any visual presentation of content.


The team needed to create a taxonomy to enable “findability” for their broad user base, while at the same time presenting options for multiple asset formats from a single-search result. Travel Alberta had allocated a large investment into creating these assets, and needed to ensure quality and control over derivatives utilized by their constituents.


Granular control of user permissions was key in ensuring the right assets were utilized for the right projects, in accordance with Travel Alberta’s standards and brand guidelines.


The Solution


After a diligent review of digital asset management systems, the new system launched with several significant solutions in place.


First was the automation around media transcoding and derivatives. This allows the Travel Alberta staff to designate files, such as logos and videos, to have multiple variations that are “stacked” or linked to the main file. For example, logos may have different color variations and brand commercials have variations for broadcast in different markets.  These variations are generated from within the system, and are linked to the parent file while being hidden from general search results. This scenario allows searchers a clean view of all available media, with a single step to preview and download explicit asset variations.


It was important to ensure the preservation of parent assets, regardless of repurposing, and also systematically link each version to it’s original. NetXposure was able to help create specific permissions around each user group, to ensure everyone involved has access to the assets and repurposing actions they need.


Travel Alberta’s was also very focused on “Findability.” The new Travel Alberta system created an environment where the internal staff could easily deploy metadata and “batch tag” assets quickly. The ease of use in deploying this taxonomy resulted in a highly intuitive search and browse experience for users. In addition, search results are presented with multiple browse/preview options, including video previews, and video keyframe galleries.

That means that each child asset can have a specific thumbnail to alert users to a specific asset. The system also pulls keyframes at set intervals and turns them into thumbnails, which allows users to preview the entire clip at a glance. 

Lastly, Travel Alberta’s DAM had to address Access Control and Video Trimming. With a large user base, it’s imperative that Travel Alberta’s DAM administrators are able to easily create specific permissions and roles. Users are required to fill out a justification form to access the DAM, which allows Travel Alberta to track and monitor where and how assets are going to be used, and what type of repurposing actions the user would be allowed to conduct. The admin receives an email notifying them of the request to access assets, and can approve or deny the request via the email.

Based on usage-justification forms submitted within the system, some users levels are allowed to repurpose assets according to what type of media it will be used for (transcoding). The user will receive an email to notify them whether their request to download and/or repurpose assets was approved. Videos are easily trimmed within the system interface and formatted prior to download, and photos are easily formatted and sized for print or use on a web site.

The Result
After deploying the new digital asset management system, Travel Alberta team members have seen significant uptake in media distribution, and are utilizing tracking reports to gain insight into the media usage and preferences of their user base.  Team members, journalists, and agencies have controlled access to all assets created by Travel Alberta, with none of the risks that comes with granting access to high-resolution files and formats.


This allows Travel Alberta to take on the role that it does best, be the central hub for anyone needing professional images and other visual materials used in marketing campaigns, articles, or projects promoting Alberta. NetX is a web application, providing round the clock access to assets with no waiting.



After an Australian journalist wrote an article about traveling in Alberta, he contacted Travel Alberta for some photos to accompany his piece. The journalist was given an account with permissions that allowed him to view and download relevant photos. He was able to quickly search for specific topics and view each asset, create a collection of images he liked, and download them in the format he needed.

There were no emails bouncing back due to the size of the photos and no waiting.  It was a simple search, select, and download. He was able to sift through thousands of photos and access them at full resolution. He easily found a number of suitable high-quality, high-resolution photos, and the article became a cover story when an editor decided one of the photos was cover worthy.

Another successful project occurred recently as the production staffs of both Live with Kelly and Jimmy Kimmel Live were given access to Travel Alberta’s system prior to their shows separately filming episodes in and about Alberta.

The staff of Live with Kelly found a wide variety of usable footage and ran Travel Alberta bumpers into and out of commercials for the live taping. In addition, the production team at Jimmy Kimmel was able to quickly search, preview and download selected clips for use on the show.

In both cases, the wide variety of repurposing options, coupled with quick ways to search and find key formats, allowed producers to easily deploy captivating video. This helped to extend the reach of Travel Alberta’s brand to 3.6 million LIVE! With Kelly viewer amounting to $90 million in earned media value.

By giving third party media producers full access to visually browse through a beautiful collection of photo and video assets, Travel Alberta is able to extend it’s brand by providing producers something they’ve traditional struggled with—time and choices.




November 4, 2015

NetX Version 8.3

NetX is pleased to announce version 8.3!

We heard your feedback loud and clear! NetX 8.3 introduces a refined user experience that improves upon everyday tasks and workflows.

Enhanced repurposing tools

Improved UI, new cropping tools, audio transcoding and waveform editing.

New media integrations

Videos can now be published to Youtube and Brightcove media services.

Attribute grid editor

Bulk edit, compare, and clone attributes with ease in a spreadsheet format.

Important information about upgrading to NetX 8.3:

If you're a hosted (Saas) customer, please contact support to schedule an upgrade.

If you're an on-premise customer, we highly recommend that you contact support prior to upgrading.
To download the latest version, please visit our latest release page on the support portal.

For detailed information on what is included in this release, please see our Release Notes section on the support portal.

September 10, 2015

NetX Version 8.2

NetX 8.2 is here!


NetXposure is pleased to announce version 8.2!

This release includes enhancements and bugfixes that improve the performance, stability, and user experience of NetX products.

Download Approval and Justification

Download Approval and Justification workflows are now available in the HTML5 interface.


Faster import speed

The Import process has been optimized for increased ingestion speed


Telestream Vantage support

NetX now fully supports Telestream Vantage, a powerful media processing platform.

Important information about upgrading to NetX 8.2:

If you're a hosted (Saas) customer, please contact support to schedule an upgrade.

If you're an on-premise customer, we highly recommend that you contact support prior to upgrading.
To download the latest version, please visit our latest release page on the support portal.

For detailed information on what is included in this release, please see our Release Notes section on the support portal.

August 4, 2015

NetX Version 8.1

NetX is pleased to announce version 8.1!

This release includes enhancements and bugfixes that optimize the performance, stability, and user experience of NetX products.

Dataset manager

Dataset Manager is now available in the HTML5 interface.


Improvements to the Folder (Category) order management system.

Brand portals

Brand Portal settings can now be managed in the System area of the HTML5 interface.

Important information about upgrading to NetX 8.1:

If you're a hosted (Saas) customer, please contact support to schedule an upgrade.

If you're an on-premise customer, we highly recommend that you contact support prior to upgrading.
To download the latest version, please visit our latest release page on the support portal.

For detailed information on what is included in this release, please see our Release Notes section on the support portal.

June 16, 2015

NetX Version 8

NetX is pleased to announce version 8!

Version 8 continues NetX’s goal of user adoption through easy to use, intuitive UI components.
NetX 8 is the most efficient UI NetX has released, to date.


NetX, a leader in the Enterprise Digital Asset Management field, is pleased to announce NetX 8. This version includes a brand new single-page HTML5 UI which integrates over 15 years of features and functionality into one easy-to-use interface. The redesign is clean, modern, and significantly increases efficiency for everyday workflows and tasks.

"We mapped every workflow in the NetX system and calculated how many clicks it took perform any action,” said Jason Wehling, President of NetXposure. “We were able to cut the steps in half, and in some cases a third."

The new interface maintains familiarity and context throughout the system, so no matter what workflow the user is performing, the actions menu and layout of the application remain the same. This significantly reduces the time needed to master the application and perform daily tasks.

New to the NetX 8 design is a centralized navigation region which controls all of the functionality in the system. Users can browse, search, collect, manage, and share, all from a single area of the application.

In addition to launching the HTML5 UI, NetX is also introducing its new “X7” platform, the JavaScript framework on which the new UI is built. X7 is a framework which will allow any NetX client to create their own theme for the application, using a combination of HTML, CSS and Javascript. The framework provides a range of customization options, from simple style modifications, to a fully re-imagined application interface.