August 10, 2017

NetX Acquires Chuckwalla Inc.

chuckwalla digital asset management, digital asset management vendor

Portland, OR (August 10, 2017) – As part of its ongoing growth and expansion strategy, NetXposure, Inc. (NetX) a leader in Digital Asset Management (DAM), today announced the acquisition of ASL Acquisition Inc., d/b/a Chuckwalla, Inc.  (Chuckwalla), a pioneering DAM technology developer since 1992.

The purchase of Campbell, CA based Chuckwalla brings additional DAM expertise to the NetX team. “The combination of Chuckwalla with our business will provide improved capabilities for customers of both companies,” said Jason Wehling, President of NetX. “The acquisition is also expected to result in greater efficiencies and significantly increase our market share,” added Wehling.

“A partnership was formed with NetX after extensive vetting of its technology, leadership and corporate culture,” commented Ashwin Shah, CEO of Chuckwalla. “NetX and Chuckwalla share a singular focus of creating market-leading Digital Asset Management technology, and also a common philosophy which manifests in solid business ethics and a customer-centric way of doing business. Working with the newly combined entity will continue to offer Chuckwalla customers the benefits of a specialized independent software vendor, but at greater scale -- more resources and thus more timely execution,” added Shah.

This transaction will allow for seamless transition and continuity for customers of the newly combined entity. The integration of the organizations will take place over the next twelve months. “Customers of both companies will continue to receive the same high quality of services they have come to expect,” stated Wehling.

About NetX:

NetX is a leading Digital Asset Management vendor used by many leading organizations. With a clean modern design, scalable components, and a history of innovation, look to NetX for your enterprise or departmental Digital Asset Management needs. NetX offers both on-premise and cloud licensing options.  The privately-held company is based in Portland, OR.  Please visit for more information.

Media Contact:
Jessie Miller, 503-499-4342 x5565


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August 2, 2017

NetX Announces 8.11

Introducing NetX 8.11

new features

NetX is pleased to announce the release of version 8.11, now available for download or SaaS upgrade.

NetX version 8.11 introduces powerful new features and views of your valuable assets including a brand new gallery view, user attribute sets, a redesigned asset detail view, and a new ability to manually embed metadata.

Curator View: Choose with confidence

Our new Curator View displays adjustable thumbnails along with the data associated with the chosen attribute set. This helps you choose the right asset based on its information and view. 

Curator view
dam asset detail, dam manager, digital asset management
Asset detail view

Asset Detail Redesigned

The Asset Detail View has been completely redesigned, and now includes collapsible side panels for navigation and attribute data display. 

User attribute sets

Users can now configure their own User Attribute Sets. The attribute sets can be displayed in various contexts, creating a comprehensive metadata viewing solution.

user attribute sets, dam metadata standards, dam metadata best practices
User attributes sets for customized metadata viewing
Metadata mapping tool

Metadata mapping

Administrators can now configure embedded metadata mappings that users can choose while downloading or repurposing assets. This provides a customized metadata management experience. 

For more information about 8.11 and its improvements visit our knowledge base or contact our sales team below.

Contact our team today for more information!

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July 3, 2017

Travel Alberta

See our most recent Travel Alberta case study here.

Learn about how NetX works within the travel and tourism industry here.

The Challenge

In the travel industry, images and video are vital. For anyone who creates travel-related content, there is a constant hunt to find good contextual media, with usage rights. Journalists, ad agencies, TV producers, writers, and travel marketers are highly dependent on visual elements to compliment their travel pieces. However, locating those high-quality procurable assets can be tedious.


Travel and tourism organizations are often content creators, investing in production of high-quality, region-specific imagery created for broadcasters, publishers, media, etc. Coming from the content “supply side”, teams at these organizations are tasked with transcoding this content into appropriate formats and device derivatives, and finally, with management and distribution of the approved files.


This collection of digital media are a travel organization’s “brand assets”, and as such, demand the balance of protection and distribution well known to any consumer brand. Content producers in the travel industry face a Digital Asset Management challenge, with requirements around three key areas.


1 – Media transcoding for the appropriate device, format, and medium.

2 – Web-based “Findability”, with intuitive search terms known to their user base.

3 – Powerful user management: media request / approval system, usage tracking, and detailed access control options.


For Travel Alberta, a government agency tasked with promoting travel within the Alberta province, these are three key areas of focus. Managing photo and video access is a large endeavor for this award-winning agency. Travel Albert’s objective is to enable content producers to feature Alberta as a destination, with high-quality content, whenever possible. When it began the search for a new DAM, its goal was to create a system that would allow internal staff to easily manage original source media and create associated derivatives, while coordinating user and group access to any visual presentation of content.


The team needed to create a taxonomy to enable “findability” for their broad user base, while at the same time presenting options for multiple asset formats from a single-search result. Travel Alberta had allocated a large investment into creating these assets, and needed to ensure quality and control over derivatives utilized by their constituents.


Granular control of user permissions was key in ensuring the right assets were utilized for the right projects, in accordance with Travel Alberta’s standards and brand guidelines.


The Solution


After a diligent review of digital asset management systems, the new system launched with several significant solutions in place.


First was the automation around media transcoding and derivatives. This allows the Travel Alberta staff to designate files, such as logos and videos, to have multiple variations that are “stacked” or linked to the main file. For example, logos may have different color variations and brand commercials have variations for broadcast in different markets.  These variations are generated from within the system, and are linked to the parent file while being hidden from general search results. This scenario allows searchers a clean view of all available media, with a single step to preview and download explicit asset variations.


It was important to ensure the preservation of parent assets, regardless of repurposing, and also systematically link each version to it’s original. NetXposure was able to help create specific permissions around each user group, to ensure everyone involved has access to the assets and repurposing actions they need.


Travel Alberta’s was also very focused on “Findability.” The new Travel Alberta system created an environment where the internal staff could easily deploy metadata and “batch tag” assets quickly. The ease of use in deploying this taxonomy resulted in a highly intuitive search and browse experience for users. In addition, search results are presented with multiple browse/preview options, including video previews, and video keyframe galleries.

That means that each child asset can have a specific thumbnail to alert users to a specific asset. The system also pulls keyframes at set intervals and turns them into thumbnails, which allows users to preview the entire clip at a glance. 

Lastly, Travel Alberta’s DAM had to address Access Control and Video Trimming. With a large user base, it’s imperative that Travel Alberta’s DAM administrators are able to easily create specific permissions and roles. Users are required to fill out a justification form to access the DAM, which allows Travel Alberta to track and monitor where and how assets are going to be used, and what type of repurposing actions the user would be allowed to conduct. The admin receives an email notifying them of the request to access assets, and can approve or deny the request via the email.

Based on usage-justification forms submitted within the system, some users levels are allowed to repurpose assets according to what type of media it will be used for (transcoding). The user will receive an email to notify them whether their request to download and/or repurpose assets was approved. Videos are easily trimmed within the system interface and formatted prior to download, and photos are easily formatted and sized for print or use on a web site.

The Result
After deploying the new digital asset management system, Travel Alberta team members have seen significant uptake in media distribution, and are utilizing tracking reports to gain insight into the media usage and preferences of their user base.  Team members, journalists, and agencies have controlled access to all assets created by Travel Alberta, with none of the risks that comes with granting access to high-resolution files and formats.


This allows Travel Alberta to take on the role that it does best, be the central hub for anyone needing professional images and other visual materials used in marketing campaigns, articles, or projects promoting Alberta. NetX is a web application, providing round the clock access to assets with no waiting.



After an Australian journalist wrote an article about traveling in Alberta, he contacted Travel Alberta for some photos to accompany his piece. The journalist was given an account with permissions that allowed him to view and download relevant photos. He was able to quickly search for specific topics and view each asset, create a collection of images he liked, and download them in the format he needed.

There were no emails bouncing back due to the size of the photos and no waiting.  It was a simple search, select, and download. He was able to sift through thousands of photos and access them at full resolution. He easily found a number of suitable high-quality, high-resolution photos, and the article became a cover story when an editor decided one of the photos was cover worthy.

Another successful project occurred recently as the production staffs of both Live with Kelly and Jimmy Kimmel Live were given access to Travel Alberta’s system prior to their shows separately filming episodes in and about Alberta.

The staff of Live with Kelly found a wide variety of usable footage and ran Travel Alberta bumpers into and out of commercials for the live taping. In addition, the production team at Jimmy Kimmel was able to quickly search, preview and download selected clips for use on the show.

In both cases, the wide variety of repurposing options, coupled with quick ways to search and find key formats, allowed producers to easily deploy captivating video. This helped to extend the reach of Travel Alberta’s brand to 3.6 million LIVE! With Kelly viewer amounting to $90 million in earned media value.

By giving third party media producers full access to visually browse through a beautiful collection of photo and video assets, Travel Alberta is able to extend it’s brand by providing producers something they’ve traditional struggled with—time and choices.




April 25, 2017

NetX Releases Version 8.10!

NetX is very pleased to announce the release of Version 8.10, now available for download or SaaS upgrade. NetX Version 8.10 introduces the integration with the powerful Google Image Recognition AI, UI improvements to benefit Administrators and end user plus performance improvements to provide a better overall user experience. The release notes list the extensive improvements provided with this release.

The NetX team thanks everyone who provided input to help improve the NetX 8.10 release. Please continue to share your feature requests and product enhancement ideas on the NetX Product Feedback Community. We look forward to hearing your feedback.

Image Recognition

NetX can now be configured to understand the content of images placed into the DAM. The platform provides keyword and metadata tagging of labels, objects and concepts, landmarks, logos, and even facial expressions. This new tool leverages the AI engine of Google to automatically detect the content of image assets, tag the content in an attribute field and make the tags instantly searchable by NetX users.
Screen Shot 2017-06-01 at 4.50.53 PM
Instantly generate embed codes for image assets.

Easily Accessed Embed Codes for Images

Embed codes for sharing image assets are now available in the NetX HTML5 interface. Users simply access the code via an asset detail action on the asset they wish to display.

Easily Configured Statistics Information

Improvements in the NetX Statistics Portion of the DAM make it simple to gather the information Administrators and Analysts want about how your NetX DAM is being used. The various front and center statistics tables in in the first tab of the module can be dragged into the configuration that offers the most relevant information for your organization at the top of the page. The results of usage queries are now available in a listview that lets admins view the specific results and refine their queries before downloading the information to share.
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List of assets downloaded