October 1, 2013

DAM 101 at Createasphere New York 2013

NetX DAM 101 Createasphere New YorkWhen it comes to putting a digital asset management system in place, buying software is just the first piece of the puzzle. But actually implementing and deploying a DAM across an organization can be a fairly complex endeavor. The more information you have, the better, and this year’s Createasphere NYC will offer a 1-day workshop  covering … all things DAM. The format of the sessions is very well structured for those seeking advice, experience and general mindshare on all topics related to DAM.

Many of our engagements involve a variety of DAM approaches and goals. This workshop will address the high-level concepts , and granular details that DAM administrators face.  What rules govern ingestion to your DAM? How is it organized? How are permissions best addressed? What can be automated? What are the best practices around managing taxonomies and search? Thinking about these types of questions can be very useful in building a DAM that will be quickly and easily adopted by your end users.

There is no one correct way to plan a DAM, but there are plenty of ways to get lost.

The common thread for successful DAM deployment  is planning. We highly recommend investing time in planning and evaluating options as you prepare  for  DAM  implementation/migration/restructure. This is why NetX does not simply offer software, but also the DAM consulting that should go along with it.  We can help analyze current systems, and ask the correct questions that will help you devise a recipe that will work for you and your organization.

If you’re interested in these topics, join our VP of Product, Kevin Peoples at Createasphere NY, Oct. 6 2013. Kevin will be teaching  at the DAM 101 Workshop, “ Launching Successful DAM Initiatives.” The workshop features a host of industry veterans offering insight into all aspects of DAM:

Createasphere DAM 101 Workshop

 

DAM 101 Workshop & Certification, Oct 6, 2013 – 8:30 am

This day long, pre-conference workshop will offer an in-depth overview of Digital Asset Management. Attendees will learn the basics of DAM and then have the option to join two of the six hands-on labs taught by experts in their respective fields. Topics to be covered:

Introduction to the role of asset management:

  • History
  • Strategic Planning for DAM
  • Context & Goals for best practices
  • The Media Supply Chain
  • Metadata
  • Workflow
  • Asset Lifecycles
  • Organizational Considerations and Business Drivers
  • Industry specific Case Studies

The Lab topics include:

  • ROI and Business Strategizes
  • Digital Asset Management – Still Photography
  • Digital Asset Management – Print
  • Digital Asset Management –  Video
  • IT and Technology Structures
  • Launching Successful DAM Imitative
September 20, 2013

Oracle SSO available through integration with NetX DAM


At one point in time, dial-up connection seemed state of the art. The same could be said for LDAP integration. But having integrated with LDAP since 2005, NetXposure quickly saw the future was in single-sign-on.

With NetXposure’s latest integration with Oracle, NetX now has an SSO solution to meet everyone’s needs.

As an early integrator with CAS, NetX can offer clients the option to use an open-source SSO solution. For those requiring a SaaS SSO option, NetX announced its integration with PingOne, an Enterprise Cloud-based SSO provider, last year. Now with Oracle, NetXposure can prove commercially supported on-premise SSO for its enterprise solutions.

For more information about how Netx can solve your SSO needs, contact us today. Read the following article for more information about digital asset management SSO.

 

 

May 29, 2013

Get the DAM out of the way

Let’s face it, no matter how great the UI, a DAM can be cumbersome for the typical power user.

We routinely hear, “so how do the assets get into the DAM? Do our designers have to upload them? Because that’s not going to work, they’ll never upload all of their files at the end of the day.”

Without digital assets, there is nothing to manage, there is no collaboration, there are no workflows — there’s no value. For firms with multiple team members working on a single project, it can be difficult to track work-in-progress assets and the status of the project, if assets aren’t being uploaded into the DAM. For this reason, Netx developed its I/O Tool (input/output).


The desktop tool keeps designers’ work-in-progress assets stored and organized in the DAM, without disrupting the designers’ workflow — while at the same time allowing project managers and other designers to stay up to date on the status of the project.

This process is done by setting up Watched Folders within the I/O Tool, which allows users to map folders from their local machines to categories in the DAM. The user can choose to map assets from their local drive up to the server, pull down assets from a category in the DAM, or perform a bi-directional sync of assets.

So if a designer in San Francisco is working on the same project as team members in Seattle, they can configure the I/O tool to pull down all of the new assets the Seattle team has uploaded into the DAM at set intervals throughout the day, so they’re aware of how the project is developing.

For work-in-progress assets, the user can also tell the tool whether to version, or replace older assets. By selecting “version”, the DAM will provide a clear picture of how the project has progressed, showing versions of the project as it has evolved through the creative cycle. If the project took a wrong turn at some point, simply find the last version that was on the right path and begin working from that asset.

The Netx I/O Tool also features the ability to drag and drop entire folder structures, including nested folders, into the DAM. This feature is incredibly handy for bulk ingesting assets into the DAM from an existing file structure without having to worry about going back to reorganize things.

The I/O Tool is especially ideal for fast-paced creative and production teams.

Related article on CMS Wire: Can DAM Increase Its Role – and Disappear? DAM Vendor NetXposure Says Yes

May 2, 2013

Netxposure announces ConceptShare Integration

Collaborating on centralized media assets is increasingly important for enterprise marketing, production and creative teams. For marketers, project managers, designers and clients, the need to quickly review and approve work in progress assets is expanding. Through its integration with ConceptShare, Netx now offers enhanced capabilities for review, mark up and annotation on managed media collections.

“We realize that for a growing number of users, mark up and approval is a key component in their workflow,” said Jason Wehling, President of Netx. “Combining our existing workflow tools with ConceptShare allows our users to be more efficient than ever, without having to leave the Netx system.”

Netx has a long history of automating complex workflows, via its internal XML-based AutoTask engine. With the integration of ConceptShare, Netx clients can combine multi-tier review/approval workflows with AutoTask workflows such as asset transcoding, syndication, sharing and publishing.

The ConceptShare integration will be available to both on-premise and cloud-based Netx DAM clients, allowing them to mark up and review documents, images, audio, videos, and web pages.

“We are proud that Netx selected ConceptShare and chose to integrate with our Creative Operations Management platform,” said Nish Patel, CEO of ConceptShare. “The integration will allow Netx customers to more efficiently review, approve and collaborate on creative work and have a single system for managing assets through their entire lifecycle.”

“Cross-team collaboration is a necessity for our clients,” said Kevin Peoples, VP of Product for Netx. “The integration with ConceptShare’s excellent markup and review tools greatly enhances the collaborative capabilities of the Netx DAM. With intuitive annotation and approval features, the ConceptShare integration provides a new level of clarity and efficiency around media reviews for Netx clients.”

About Netxposure

Netx is an expert solution provider in Digital Asset Management, and its enterprise software is utilized by many of the world’s largest brands. The core Netx application is offered both as a cloud-based service, and an on-premise solution. The company is singularly focused on solutions for enterprise management of digital media.

About ConceptShare

ConceptShare is the leading Creative Operations Management (COM) platform that allows organizations to share, review, collaborate on and approve creative work. Designed for enterprise marketing teams, creative teams and their stakeholders, ConceptShare allows users to easily manage review and approval projects, capture clear and actionable feedback on creative work, and coordinate stakeholder input. ConceptShare is used by many of the world’s leading brands, agencies and content producers.

Contacts

For more information on Netx:
Dan Savickas
503-208-7662

Home


or
For more information on ConceptShare:
212-933-9884
http://www.conceptshare.com

April 22, 2013
New tourism brand highlights authentic experiences

Travel Alberta

The Challenge

In the travel industry, images and video are vital. For anyone who creates travel-related content, there is a constant hunt to find good contextual media, with usage rights. Journalists, ad agencies, TV producers, writers, and travel marketers are highly dependent on visual elements to compliment their travel pieces. However, locating those high-quality procurable assets can be … tedious.

 

At the same time, travel and tourism organizations are often content creators, investing in production of high-quality, region-specific imagery created for broadcasters, publishers, media, etc. Coming from the content “supply side”, teams at these organizations are tasked with transcoding this content into appropriate formats and device derivatives, and finally, with management and distribution of the approved files.

 

This collection of digital media are a travel organization’s “brand assets”, and as such, demand the balance of protection and distribution well known to any consumer brand. Content producers in the travel industry face a Digital Asset Management challenge, with requirements around three key areas.

 

1 – Media transcoding for the appropriate device, format, and medium.

2 – Web-based “Findability”, with intuitive search terms known to their user base.

3 – Powerful user management: media request / approval system, usage tracking, and detailed access control options.

 

For Travel Alberta, a government agency tasked with promoting travel within the Alberta province, these are three key areas of focus. Managing photo and video access is a large endeavor for this award-winning agency. Travel Albert’s objective is to enable content producers to feature Alberta as a destination, with high-quality content, whenever possible. When it began the search for a new DAM, its goal was to create a system that would allow internal staff to easily manage original source media and create associated derivatives, while coordinating user and group access to any visual presentation of content.

 

The team needed to create a taxonomy to enable “findability” for their broad user base, while at the same time presenting options for multiple asset formats from a single-search result. Travel Alberta had allocated a large investment into creating these assets, and needed to ensure quality and control over derivatives utilized by their constituents.

 

Granular control of user permissions was key in ensuring the right assets were utilized for the right projects, in accordance with Travel Alberta’s standards and brand guidelines.

 

The Solution

 

After a diligent review of digital asset management systems, the new system launched with several significant solutions in place.

 

First was the automation around media transcoding and derivatives. This allows the Travel Alberta staff to designate files, such as logos and videos, to have multiple variations that are “stacked” or linked to the main file. For example, logos may have different color variations and brand commercials have variations for broadcast in different markets.  These variations are generated from within the system, and are linked to the parent file while being hidden from general search results. This scenario allows searchers a clean view of all available media, with a single step to preview and download explicit asset variations.

 

It was important to ensure the preservation of parent assets, regardless of repurposing, and also systematically link each version to it’s original. NetXposure was able to help create specific permissions around each user group, to ensure everyone involved has access to the assets and repurposing actions they need.

 

Travel Alberta’s was also very focussed on “Findability.” The new Travel Alberta system created an environment where the internal staff could easily deploy metadata and “batch tag” assets quickly. The ease of use in deploying this taxonomy resulted in a highly intuitive search and browse experience for users. In addition, search results are presented with multiple browse/preview options, including video previews, and video keyframe galleries.

 

That means that each child asset can have a specific thumbnail to alert users to a specific asset. The system also pulls keyframes at set intervals and turns them into thumbnails, which allows users to preview the entire clip at a glance.
 

Lastly, Travel Alberta’s DAM had to address Access Control and Video Trimming. With a large user base, it’s imperative that Travel Alberta’s DAM administrators are able to easily create specific permissions and roles. Users are required to fill out a justification form to access the DAM, which allows Travel Alberta to track and monitor where and how assets are going to be used, and what type of repurposing actions the user would be allowed to conduct. The admin receives an email notifying them of the request to access assets, and can approve or deny the request via the email.

 

Based on usage-justification forms submitted within the system, some users levels are allowed to repurpose assets according to what type of media it will be used for (transcoding). The user will receive an email to notify them whether their request to download and/or repurpose assets was approved. Videos are easily trimmed within the system interface and formatted prior to download, and photos are easily formatted and sized for print or use on a web site.

 

 

The Result


After deploying the new digital asset management system, Travel Alberta team members have seen significant uptake in media distribution, and are utilizing tracking reports to gain insight into the media usage and preferences of their user base.  Team members, journalists, and agencies have controlled access to all assets created by Travel Alberta, with none of the risks that comes with granting access to high-resolution files and formats.

 

This allows Travel Alberta to take on the role that it does best, be the central hub for anyone needing professional images and other visual materials used in marketing campaigns, articles, or projects promoting Alberta. Being that NetXposure is a web application, it provides round the clock access to assets with no waiting.

 

Examples

 

After an Australian journalist wrote an article about traveling in Alberta, he contacted Travel Alberta for some photos to accompany his piece. The journalist was given an account with permissions that allowed him to view and download relevant photos. He was able to quickly search for specific topics and view each asset, create a collection of images he liked, and download them in the format he needed.

 

There were no emails bouncing back due to the size of the photos and no waiting.  It was a simple search, select, and download. He was able to sift through thousands of photos and access them at full resolution. He easily found a number of suitable high-quality, high-resolution photos, and the article became a cover story when an editor decided one of the photos was cover worthy.

 

Another successful project occurred recently as the production staffs of both Live with Kelly and Jimmy Kimmel Live were given access to Travel Alberta’s system prior to their shows separately filming episodes in and about Alberta.

 

The staff of Live with Kelly found a wide variety of usable footage and ran Travel Alberta bumpers into and out of commercials for the live taping. In addition, the production team at Jimmy Kimmel was able to quickly search, preview and download selected clips for use on the show.

 

In both cases, the wide variety of repurposing options, coupled with quick ways to search and find key formats, allowed producers to easily deploy captivating video. This helped to extend the reach of Travel Alberta’s brand to 3.6 million LIVE! With Kelly viewer amounting to $90 million in earned media value.

 

By giving third party media producers full access to visually browse through a beautiful collection of photo and video assets, Travel Alberta is able to extend it’s brand by providing producers something they’ve traditional struggled with—time and choices.