October 1, 2000

NetXposure to co-sponsor “The Fusion 2000” venture business seminar in Tokyo

PORTLAND, OR – October, 2000 –

NetXposure is pleased to announce its participation as co-host of The “Fusion 2000” Venture Business Seminar, to be held in Tokyo on October 31-November 2, 2000. Hosted by the J@pan Inc. magazine, the seminar is an effort to encourage the next generation of entrepreneurs and e-business players in the world’s second-largest economy. The seminar will provide the knowledge and information essential for creating new business models for emerging networked societies by bringing in the skills base and extensive experience of leading business players. Scheduled to speak are executives from Andersen Consulting, Nasdaq Japan, eBay Japan, and SunBridge among others.

NetXposure is a web professional services company founded in 1995 specializing in end-to-end Internet solutions for retail, entertainment, and business-to-business clients. NetXposure’s services include web design, consulting, custom software development and implementation, database development, and application hosting. In addition to its Portland headquarters, NetXposure has offices in San Francisco, Los Angeles, and Tokyo. Clients include ZDNet, Macromedia, Cisco, US Bank, and Salomon North America.

The J@pan Inc. magazine is the only English-language publication dedicated solely to covering the people, technologies, and businesses involved in Japan’s steadily rising Internet economy. For more information on the “Fusion 2000” Venture Business Seminar, please visit J@pan Inc.’s web site promoting the event found at http://www.fusion-2000.net.

September 1, 2000

NetXposure to co-sponsor Macromedia Japan User Conference 2000 in Tokyo

PORTLAND, OR – September 2000 –

NetXposure has accepted an invitation to co-sponsor and present at the upcoming Macromedia Japan UCON 2000. The event will be held in Tokyo, October 2-3, 2000, at the Ebisu Garden Hotel. Business strategists and executives who are interested in “What the Web Can Be,” this year’s theme, will learn how Macromedia products are not only suitable for entertainment purposes, but e-business functions among others. NetXposure will present at two sessions during the two day event. One session will offer a technical overview of Macromedia Flash and Generator, and detail how they have added functionality, personalization, and automation to create successful online business. Also on the agenda is a general overview of how Macromedia products can keep customers returning with customized and targeted visual content delivered on demand and in real time. Macromedia’s web site promoting the “Japan User Conference 2000” can be found at http://www.macromedia.com/jp/macromedia/events/ucon2000/.

NetXposure is a web professional services company founded in 1995 specializing in end-to-end Internet solutions for retail, entertainment, and business-to-business clients. As the first of five premier Macromedia partners, NetXposure is a recognized expert in the implementation of personalized, dynamic web solutions using Flash and Generator. NetXposure’s services include web design, consulting, custom software development and implementation, database development, and application hosting. In addition to its Portland headquarters, NetXposure has offices in San Francisco, Los Angeles, and Tokyo. Clients include ZDNet, Macromedia, Cisco, US Bank, and Salomon North America.

Macromedia is the leader in web authoring and graphics software, and has pioneered the development of widely-adopted web development products such as Flash, Dreamweaver, and Fireworks. Based in San Francisco, Macromedia has more than 600 employees worldwide.

August 31, 2000

NetXposure to co-host Macromedia’s “Personalize, Engage, and Prevail Seminar”

PORTLAND, OR – August 31, 2000-

NetXposure is pleased to announce its participation as a co-host of Macromedia’s “Personalize, Engage, and Prevail Seminar” in San Francisco. The event will take place on September 21, 2000 at the Pan Pacific Hotel from 8:30-10:30am. Internet business strategists and executives will learn how companies are using Macromedia Generator and Flash to create distinctive and effective Web sites. The seminar is one of a series that will run from September 19 through September 28 in six North America cities. The seminars will feature Macromedia Generator Solution Integrators who utilize Generator as a strategic part of their Internet business solutions. Highlighted will be Generator customers who will explain their business challenges, their Macromedia solutions, and their ROI.

When expertise in Macromedia Flash and Generator, Generator Solution Integrators have a proven history of building and delivering differentiated and effective online businesses. NetXposure, as a Macromedia Generator Solution Integrator, will present how NetXposure helps its clients deliver a Web presence that stands out from the competition through compelling design, customized graphics, and site-wide automation.

NetXposure’s presentation will showcase the joesoutdoors.com website, the first e-commerce website to debut Generator 2 Enterprise Edition. Joesoutdoors.com is an all-Flash site using generator as a core technology. The site takes advantage of many Generator features, including caching, list objects, off-line image generation, and gives Joesoutdoors.com staff unprecedented control over site content. Macromedia’s Web site promoting the “Personalize, Engage, and Prevail Seminar” and other Macromedia events can be found at www.macromedia.com/macromedia/events/pep_seminar.

NetXposure is a web professional services company founded in 1995 specializing in end-to-end Internet solutions for retail, entertainment, and business-to-business clients. As the first of five premier Macromedia partners, NetXposure is a recognized expert in the implementation of personalized, dynamic web solutions using Flash and Generator. NetXposure’s services include web design, consulting, custom software development and implementation, database development, and application hosting. In addition to its Portland headquarters, NetXposure has offices in San Francisco, Los Angeles, and Tokyo. Clients include ZDNet, Macromedia, Cisco, US Bank, and Salomon North America.

Macromedia is the leader in web authoring and graphics software, and has pioneered the development of widely-adopted web development products such as Flash, Dreamweaver, and Fireworks. Generator 2 Enterprise Edition, which was released on June 1, is Macromedia’s contribution to the server-side software market. Generator empowers web developers to deliver fresh, dynamic graphic content via templates drawing information from a data source. Based in San Francisco, Macromedia has more than 600 employees worldwide.

August 1, 2000

ZDNet introduces innovative “Flash Skyscraper” ads: Freeagent.com, Macromedia, Palm, Inc., and Sun Microsystems are first to embrace cutting-edge advertising program

San Francisco, CA – August, 2000 –

Raising the bar for innovation in Web advertising, ZDNet (NYSE: ZDZ), which operates the world’s leading network of Web sites for people who want to buy, use, and learn about technology, today announced its innovative Flash Skyscraper marketing program. Powered by Macromedia Flash and Generator, ZDNet Flash Skyscrapers provide marketers the ability to convey their full campaign message using animation, user-initiated sound, and a large plot of virtual real estate on high-traffic parts of the ZDNet site. Macromedia and FreeAgent.com, Palm, Inc., and Sun Microsystems have signed on as the first to take advantage of the powerful new ad implementation, which can be viewed on the ZDNet home page (www.zdnet.com).

ZDNet has forged a reputation within the marketing community as one of the premier Web advertising innovators,” said Barry Briggs, president of ZDNet US. ZDNet has more advertisers now than ever before, due in part to a range of cutting-edge, results-oriented marketing programs and solutions developed by our creative and technology departments. The Flash Skyscraper is the latest implementation in our mission to help marketers maximize their messaging to their target audiences via innovative, high impact ad units.”

ZDNet is a pioneer in innovative online advertising implementation. The dynamic ZDNet Flash Skyscrapers replace ZDNet’s proprietary dhtml-based “extramercial,” the first ever ad program to take advantage of the three-inch-wide column of unused space to the right of Internet pages, launched last year by ZDNet Now, it is using Macromedia Flash technology to animate the ads in that space. In addition to Macromedia, ZDNet teamed with NetXposure, an expert developer of data-driven, dynamic Web content technologies, to host, tune and maintain the Macromedia Generator application and templates, which make it possible to run the ZDNet Skyscraper ads.

The vast majority of Web users have the technology means to view the Flash ads. To run Flash ads, users must have Flash software installed in their Web browsers. In June 2000, NPD Research, the parent company of Media Metrix, conducted a study to determine what percentage of Web browsers have Flash pre-installed. The results show that 92% of Web users can experience Flash content without having to download and install a player.

“One of our prerequisites to rolling out new ad implementations is the ease with which our users can view the ads,” Briggs added. “Macromedia Flash technology has reached the point where it requires little, if any, effort on the part of the user, enabling us to get our advertisers maximum exposure for their campaigns. Skyscrapers invite user interactivity — the more a person clicks through on an ad, the more information will be presented which can include real-time news and product prices.”

“Macromedia Flash is the perfect technology for ZDNet’S Skyscraper ads because Flash content is scalable, effective, and takes up very little bandwidth,” said Eric Wittman, Director of Flash Product Marketing at Macromedia. “Understanding the potential impact of these ads, we have signed on as one of the first companies to advertise.”

“ZDNet’s animated Skyscraper is the type of forward-thinking innovation that we support,” says Devin Donnelly, president of NetXposure. “We specialize in providing the highest traffic sites on the Internet — like ZDNet — with scalable, dynamic and interactive solutions that provide a richer Web experience.”

Over the past several years ZDNet has been widely recognized for its work and innovation in the creation of interactive ad units. ZDNet is the recipient of The 1998 Tenagra Internet Marketing Excellence Award for the ZDNet Extramercial and the 1998 American Business Press CEBA award for Excellence in Interactive Advertising. More recently ZDNet received two Gold (first place) awards in The Web Marketing Association’s 1999 Internet Advertising competition for its Hewlett-Packard Extramercial and the Push: Crash and Burn microsite created during COMDEX 1998.

NetXposure, in addition to developing innovative e-commerce technology, helps create successful customer-conscious e-commerce solutions for business-to-business and retail customers. Founded in 1995 in Portland, Oregon, NetXposure is also a Macromedia Generator Premier Partner.

ZDNet (NYSE: ZDZ, www.zdnet.com) operates the world’s leading network of Web sites for people who want to buy, use, and learn about technology, which are produced through local operations in 22 countries, and in 14 languages. Winner of the Computer Press Association’s Best Overall Online Site Award for two consecutive years, ZDNet Sites consistently ranks among the top 20 Web properties in the United States in unique visitor reach, and the top 15 among the “At Work” audience, according to Media Metrix. ZDNet’S headquarters are in San Francisco.

June 27, 2000

Macromedia Generator scales to meet GI JOE’s increasing e-commerce needs

San Francisco, CA – June 27, 2000 –

Macromedia, Inc. (NASDAQ: MACR), the leading provider of solutions for compelling and effective Web sites, and GI Joe’s, a leading retailer of sporting goods, outdoor clothing, and auto accessories, today announced that GI Joe’s new e-commerce site, JoesOutdoors.com, relies on Macromedia Generator 2 Enterprise Edition as its underlying technology. Macromedia Generator 2 Enterprise Edition is the first and only high-performance, scalable solution that enables Global 2000 companies to automatically deliver in real-time high-impact, data-driven, visual Web content.

In strategizing for the new site, GI Joe’s wanted a customer-centric environment with intuitive navigation and a compelling visual experience that would result in a dynamic site offering the lowest possible levels of friction for the customer and the highest possible conversion to purchase. GI Joe’s also wanted flexibility to update product categories, images, text and other content to keep the site current in the face of rapid growth.

Created by leading design shop NetXposure, the JoesOutdoors.com site selected Macromedia Generator 2 Enterprise Edition to deliver the real-time personalized, dynamic visual information that gives customers intuitive, fast-loading and customized shopping experiences, leading to increased sales and stronger brand identity. Generator also provides GI Joe’s with the flexibility to keep their site easily updated by enabling content creators and site developers to add product information and navigation on the fly. The visually appealing site is completely automated with all of the hierarchical menus, multiple page lists, various product image sizes, search results pages, and size charts created automatically based on database information that can be updated in real-time.

In addition to Macromedia Generator 2 Enterprise Edition, the site was created using Macromedia Flash, Macromedia Dreamweaver, Macromedia FreeHand, and Macromedia Fireworks software. By exclusively using tightly integrated Macromedia Web authoring and development products, NetXposure moved quickly from concept to deployment.

“Macromedia technologies allow us to better showcase our products, reinforce our brand image, and close more sales,” said Bill Edwards, group director of Joe’s Direct and Internet. Macromedia Generator 2 Enterprise Edition reduces our workflow and maintenance, while enabling us to deliver rich visual content that can be personalized for each site visitor.”

For example, NetXposure built an administration interface to the site using Macromedia Flash, which enables the GI Joe’s staff to change any and all pieces of the site. The design, layout, and navigation of the site was created in Macromedia FreeHand, and then exported to Macromedia Flash. Macromedia Generator tied the templates created in Macromedia Flash to the back-end databases for real-time delivery. The Web pages on the site were created using Macromedia Dreamweaver, with image optimization in Macromedia Fireworks.

“The close integration of Macromedia Web products allowed NetXposure to move seamlessly from design and development to actual production,” said Hans Janowitz, vice president of creative services for NetXposure. “The entire JoesOutdoors.com site was designed in Macromedia FreeHand, then exported to the appropriate production tools for each part of the site. By centralizing the design process, the site was not only built quickly, but any future design changes can be implemented with ease. No other set of Web design products allow for this kind of flexibility and control.”

ABOUT GI JOE’S GI Joe’s is a leading Northwest retailer of sporting goods, outdoor clothing, and auto accessories, supplying customers with all the gear they need to “Seize the Weekend.” Founded in 1952, the company has grown to 18 store locations throughout Oregon and Washington. In 1998 president and owner Norm Daniels created Joe’s Direct to initiate channel expansion into ‘clicks and mortar’ by building an informational website and acquiring the field and stream catalog, Tidewater. The next year Joe’s Direct launched a commerce-ready web site and a new outdoor catalog, Joe’s Outdoors. With catalogs driving business to the site, business expanded dramatically and the company quickly outgrew the functionality of its second site.

ABOUT MACROMEDIA Macromedia is passionate about what the Web can be. Its award-winning products empower developers to provide the most engaging experience on the Web, and enable more effective e-business. Head-quartered in San Francisco, Macromedia has more than 1,000 employees worldwide and is available on the Internet at www.macromedia.com.

Macromedia, Macromedia Flash, Dreamweaver, Fireworks, FreeHand, and Generator are trademarks or registered trademarks of Macromedia, Inc. Other company and product names may be trademarks of the respective companies with which they are associated.